About G

Gary Land

Gary's fascination with photography began as a kid growing up in Virginia Beach.

He was inseparable from his camera, mostly shooting his friends skateboarding and surfing. This experience helped him hone the ability to capture fast paced action. Gary eventually moved to Vermont and quickly became one of the most respected photographers in the snowboard industry. After his first son was born, he began working for Reebok where he developed a signature environmental portrait style shooting their A-list roster of athletes, including recent Hall of Famer Allen Iverson.

I strongly believe that having passion for something is the key to success. For me that passion is the art of creating visuals. I look at each day as a new adventure and I hope to end the day having learned something new.
— Gary Land
Artboard 4.jpg

Gary left Reebok in 2006 and began his career as a freelance commercial photographer. He has shot iconic campaigns for clients such as Nike, Adidas, Reebok, Puma, New Balance, Under Armour, Beats, Bauer, and Coca Cola. He’s worked with the industry’s finest creatives, even collaborating with Peter Jackson on imagery for District 9. His award winning work has been featured in PDN, Creativity, Communication Arts, Graphis, and Archive. In 2014 Gary and a few close friends formed the commercial production company GLP.  Gary now utilizes his experienced eye and a deep knowledge of postproduction to create unique styles for his clients that fuses both broadcast and still into one cohesive vision.  Gary enjoys doing his own retouching whether it's for his own personal projects, or for one of his clients. When he's not working in the studio, he can be found spending time with his family, surfing, playing soccer, hockey, building props for his personal shoots, or snapping candids with his Leica.